This will be the most exciting post yet! See how the exclamation point lends that statement credibility? While combing through photos recently I noticed that the current "it's a small world" marquee doesn't quite reflect the attraction's name:
The exclamation point addition is not, however, a new addition to the signage, as I have a photo from 1998 that also includes it:
The exclamation point is not and has never been a part of the official nomenclature. The attraction's page on Disneyland.com uses the correct language. The original marquee contains what is still widely regarded as the correct form of the attraction's name (although not by Dave Smith; check Disney A-Z for the entry on It's a Small World):
I'm not much of a fan of exclamation points in attraction or entertainment events and have long felt that it's been overdone in the past, oh, twenty years (beginning with Disney Afternoon Live!). But then I started looking through my photos and realized that Walt wasn't shy about using exclamation points to drum up business for some classic attractions, like the Surrey Ride!...
...the Haunted Mansion!...
...and, of course, Walt Disney's Enchanted Tiki Room!:
After finding these historical examples, I am more accepting of modern uses. How about you?